Beauty Industry

Diamond Introduces New Sustainable Packaging

The new eco-packaging represents an advance in the field of sustainable packaging design.

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By: Jamie Matusow

Editor-in-Chief

Diamond Packaging recently unveiled its new Green Chic™ packaging, an exciting advance in the field of sustainable packaging design. According to the company, the new Green Chic packaging delivers “Beauty without Compromise” by capturing the essence of luxury brands through more sustainable converting methods.

The packaging design incorporates multiple technologies, which are all applied inline. They include TruCOLOR™ expanded color gamut (ECG), specialty coatings, and effects and decorations, such as MiraFoil™ metallic coating, Cast and Cure holographic effects. All components are manufactured using 100% renewable wind energy.

Diamond’s new “Four Seasons” carton series demonstrates the technologies in packaging that represents the four seasons of the year. All of the samples were created using the Synergy (tapered tuck and seal end) structure. The cartons also incorporate a QR code which, when scanned, directs users to Diamond’s green website.


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